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摘要:当前,中国石油销售企业锚定“双碳”目标,紧扣服务业扩能提质要求,今年前5个月,LNG销量同比增长88.6%,充电量同比增长158.3%。
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中国石油网消息:“买杯咖啡的工夫,电就充好了!”6月中旬,在长沙含浦综合能源站,车主张先生高效便捷的补能体验,正是中国石油销售企业转型升级的生动缩影。当前,中国石油销售企业锚定“双碳”目标,紧扣服务业扩能提质要求,今年前5个月,LNG销量同比增长88.6%,充电量同比增长158.3%。 China Oil News: "While having a cup of coffee, the battery is fully charged!" In mid-June, at the Hanchu Comprehensive Energy Station in Changsha, Mr. Zhang, a car owner, experienced an efficient and convenient refueling service. This is a vivid illustration of the transformation and upgrading of China Oil's sales enterprises. Currently, China Oil's sales enterprises are focusing on the "carbon neutrality" goal and closely adhering to the requirements for expanding and improving the service industry. In the first five months of this year, the sales volume of LNG increased by 88.6%, and the charging volume increased by 158.3%. 全域布局,以充电网络消除行业痛点。湖南销售积极布局充电设施,以现有油气网点为依托,同步拓展站外优质资源,构建城市面状、公路线状、乡村点状的“充电一张网”,全力构建“油站所及、充电必达”的城市新能源服务主阵地。河北销售抢抓新能源重卡替代风口,在国道省道关键节点密集布局大功率充电设施。同时,通过“线上精准引流+线下上门对接”联动,有效消除了行业“有桩少车”的痛点。截至5月底,河北销售今年累计充电量超3150万千瓦时,增幅达341.08%。 Comprehensive layout, eliminating industry pain points through the charging network. Hunan Sales has actively laid out charging facilities, relying on the existing oil and gas outlets and simultaneously expanding high-quality resources outside the stations, constructing a "charging network" in the form of a city surface, road line, and rural points, and striving to build the main position of the city's new energy service where "electricity stations are accessible and charging is always available". Hebei Sales seized the opportunity of the replacement of heavy-duty trucks with new energy, densely laying out high-power charging facilities at key nodes on national highways and provincial roads. At the same time, through the linkage of "online precise promotion + offline on-site connection", the industry's pain point of "having charging stations but few vehicles" was effectively eliminated. As of the end of May, Hebei Sales' cumulative charging volume this year exceeded 31.5 million kilowatt-hours, with an increase of 341.08%. 精细服务,以品质增值增强客户黏性。云南销售公司建立“油气非电氢”全产品组合营销体系,以“产品+服务”组合营销模式满足客户多元化需求。昆明分公司路美邑加油站备足清凉油、藿香正气水等防暑物资,建立“充电客户台账”,精准捕捉客户需求。作为宁夏车用LNG主渠道供应商,宁夏销售全面推行加气站服务标准化,以专业、规范、安全的服务形象赢得客户信任。 Premium services enhance customer loyalty by increasing product value. The Yunnan Sales Company has established a comprehensive product portfolio marketing system for "oil, gas, non-electric, hydrogen" products, adopting a "product + service" marketing model to meet customers' diverse needs. The Lumiyi gas station of the Kunming Branch has stocked up on cooling oil,藿香正气水 and other heat prevention supplies, and has established a "charging customer ledger" to precisely capture customer demands. As the main channel supplier of vehicle Liquefied Natural Gas in Ningxia, the Yunnan Sales has fully implemented service standardization at gas filling stations, and has won customer trust with its professional, standardized and safe service image. 针对重点运输企业、大型物流公司、工矿用气企业等核心客户群体,公司派驻专属客户经理提供“一对一”服务,将服务优势转化为稳固的市场份额。1至5月,宁夏销售天然气销量同比增幅达74.9%,6家分公司全部实现正增长,市场竞争力持续提高。 For key transportation enterprises, large logistics companies, and industrial and mining gas-using enterprises, which are the core customer groups, the company has assigned dedicated customer managers to provide "one-on-one" services, converting the service advantages into stable market shares. From January to May, the sales volume of natural gas in Ningxia increased by 74.9% year-on-year. All six branches achieved positive growth, and the market competitiveness continued to improve. 多元拓展,以提质增效稳固市场格局。陕西销售借助陕西物流大省优势,将重卡充电作为差异化竞争的突破口,持续做大绿色充电网络。截至6月10日,累计投运117座充电站、2194把充电枪,充电量超4450万千瓦时。 Diversified expansion to enhance quality and efficiency and stabilize the market position. Shaanxi Sales, leveraging the province's significant logistics advantages, has taken heavy-duty vehicle charging as the breakthrough point for differentiated competition and has been continuously expanding the green charging network. As of June 10th, a total of 117 charging stations and 2,194 charging guns have been put into operation, with charging volume exceeding 44.5 million kilowatt-hours. 西安大兴、华清路充电站获“绿证”,实现100%绿电供应;投运的首座重卡充电站及商洛、铜川等地的大功率充电堆,精准服务工矿、运煤要道场景;铜川太安重卡充电站采用800千瓦高功率充电堆,实行峰谷差异化定价,树立了“充电快、服务暖、效益优”的行业标杆。 The Xi'an Daxing and Huaqing Road charging stations have obtained "green certificates" and have achieved 100% green power supply; the first heavy-duty truck charging station put into operation and the high-power charging piles in Shangluo and Tongchuan, etc., precisely serve industrial and mining areas and coal transportation routes; the Tongchuan Taian heavy truck charging station adopts an 800-kilowatt high-power charging pile and implements differentiated pricing based on peak and off-peak periods, setting an industry benchmark of "fast charging, warm service, and excellent benefits". 6月6日,甘肃销售酒泉柳园加气站车辆往来不绝。面对节假日日均上千台次的车流量,该站将站内备用车道改造为常态化加气专用通道,实现车辆快进快出、高效流转。甘肃销售聚焦保供稳量、保通保畅、设备护航、服务升级等核心目标,多措并举精准发力。5月,公司天然气销量近10万吨,其中LNG销量同比增长31.4%,实现了业务扩能与服务提质双提升。 On June 6th, vehicles were constantly flowing in and out at the Jiu Yuan Gas Station in Jiuquan, Gansu Province. Facing the daily average of over a thousand vehicle trips during the holiday period, the station transformed its standby lanes into regular dedicated lanes for gas filling, enabling vehicles to enter and exit quickly and facilitating efficient circulation. Gansu Sales focused on core goals such as ensuring supply and maintaining volume, ensuring smooth transportation and traffic, equipment protection, and service improvement, and took multiple measures to exert precise efforts. In May, the company's natural gas sales reached nearly 100,000 tons, among which the sales of LNG increased by 31.4% year-on-year, achieving a double improvement in business expansion and service quality enhancement. |















